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 A well thought out marketing plan begins with research to define your target audience. With a specified target audience, you will understand the behavior of your customers and adjust your sales model to help them purchase; speak one language with a customer and provide real help during the buyer journey; better understand the needs of your audience and prepare relevant product launches.


A digital marketing strategy involves assessing what specific goals can be achieved through the use of online channels. The successful implementation of a digital marketing strategy can be crucial to an organization's success, particularly in an era when more and more consumers transact business on mobile devices.


Results marketing, also known as objective marketing or performance marketing, is a type of advertising in which you pay only based on the actual performance of the ads published. Cookies or universal and conversion pixels are some of the tools used by marketing experts to monitor user actions.

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